Analysis of existing products is an increasingly important element of project research within the design process. There are several reasons for this: Research from analysing existing products can ...

Most buyers seek a financial return over a strategic advantage. If you prove product-market fit, you reassure buyers they can tap into true market demand. It's easier to accelerate a company's ...

With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product ... analysis is a critical part of your company ...

Module 6: Financial Analysis for Product Managers Understand the economics ... Get an overview of the product launch and Go-to-Market Strategy (GTM), Elements of GTM Strategy, product positioning and ...

Nick Howard, director of global strategy at EveLab Insights, shares how the company part is using AI as a tool to monitor and quantify skin health.

The cannabis market rarely sits still, but this year has brought an unexpected shift in consumer preferences. While many ...