Fashion fans love Primark's jumpers — it's no secret. The retailer's £17 crew-neck jumpers are all over social media, where they've become something of a viral sensation. "The best jumpers," as ...

Primark's jumpers are a serious hit with fashion ... Elsewhere on TikTok, @sandra.ashton also loved the yellow jumper. In her try-on video, the fashion fan paired the jumper with white joggers ...

Primark is putting some marketing muscle behind its U.S. expansion. Since launching its first store in the U.S. in 2016 — a flagship in downtown Boston — Primark has primarily relied on store ...