Several shoppers said they didn't know Primark offers the £2.50 range, which could be the best-kept secret among fans.

BARGAIN hunters are going wild and racing to their nearest Primark store, desperate to get their hands on brand new, ...

Rene Federico, Primark's first chief marketing officer for the U.S., discusses tactics to drive brand awareness as the Dublin ...

In other Primark-related news, shoppers have spotted this season's newest homeware, and it appears to be inspired by a common fruit. One item that caught attention was a £5 tomato-scented candle that ...

Analysts at Panmure Liberum downgraded their rating for Primark-owner Associated British Foods from ‘Buy’ to ‘Hold’ after Primark underperformed over the festive quarter. Panmure downgraded its target ...

IT’S that time of year when all we want to do is snuggle on the sofa and keep warm. And now, shoppers have found the perfect winter buy to stay toasty while looking luxe. Primark shared a ...

With five different colours to choose from, shoppers say the 'flattering' £14 dress is something Rachel Green would have worn ...

The range has been designed in collaboration with award-winning adaptive fashion designer and disability campaigner, Victoria Jenkins. The founder of clothing brand Unhidden is known for her mission ...

Primark smashing it." Meanwhile, another wrote: "Omg love." The jumper isn't available online yet for click and collect, so you'll have to nip to your nearest store to bag it. So far it looks like ...

Sharing the news on Instagram, Primark revealed: “It’s official – we’re launching our first Primark Home store in Belfast! Because there’s truly no place like... Primark Home! The countdown starts now ...