The K-pop world is no stranger to rebrands, but NJZ seems to have taken fans by storm in hilarious and confusing ways.

Although the downtown girl aesthetic initially started as a fashion trend, downtown girl makeup is proving to be just as ...

In case you may have missed it in the sea of ‘clean girls’, ‘that girls’ and ... with me/a day in the life of” videos showcase an aesthetic that is preened, soft and overwhelmingly ...

The vanilla girl aesthetic is all about boucle fabrics and creamy, neutral shades, to satin bedding and gold accessories, bringing luxury and simplicity into one. Including boucle fabrics ...