The blind-box retailer's mass-market toys based on cute Hong Kong designs are fuelling its international rise - and setting a ...

A Shanghai-based maker of “blind box” figurines made $1.8 billion last year—and continues to grow across the world.

Founded in 2010, POP MART initially focused on trendy toy retail. In 2016, its "‌blind box + IP‌" model became a sensation. IPs like ‌Molly‌ and ‌Labubu‌ quickly captured the hearts of young consumers ...

Pop Mart International ... IPs include MOLLY, which continues to demonstrate strong market appeal, SKULLPANDA's "Warmth" series, which became the bestselling trendy toy product in history, and ...