This might be why it’s having a moment on TikTok, with thousands of creators leaning into the shade, from variations on wintery plum color statements to shimmery looks inspired by The Nutcracker ...

There's a common misconception that plum lipsticks call for vampy looks. Don't get me wrong, I love a good Morticia Addams aesthetic. But in 2025, we're all for burgundy shades and purples reminding ...

Three top artists reveal how to integrate the rich, moody shade into your daily makeup routine. In the ‘90s, at the intersection between grunge and minimalism, plum–moody, alluring, and ...

This might be why it’s having a moment on TikTok, with thousands of creators leaning into the shade, from variations on wintery plum color statements to shimmery looks inspired by The Nutcracker’s ...