Saidi attributes the growth to various factors, but one notable influence is the ripple effect from the viral Dubai chocolate bar, which has become known for its creamy pistachio filling.

For the pistachio custard, put the pistachios in saucepan ... Protect yourself from splashes of hot oil and keep your face away from the pan.) Fry in batches of four for approximately 6 minutes ...

Pistachio, long known as the hero of baklava and Middle Eastern desserts, has officially gone viral. From TikTok’s obsession with Dubai chocolate bars to pistachio-infused iced lattes ...