A 'quick-riser' among C-beauty brands, Perfect Diary and its D2C model helped YSG grow from scratch all the way to being listed on NYSE in three years. Perfect Diary used to be an inspirational role ...

“Consumers need to fix their makeup more often as the face mask takes off makeup,” Huang said. Perfect Diary currently uses contract manufacturers including Milan-headquartered ...

China’s latest buzzword for the past year is 'Private Traffic' (私域流量), a phenomenon that has been getting a lot of attention recently, mainly due to the success of Chinese cosmetics company, Perfect ...