If you never had the chance to try the "One Chip Challenge" by Paqui, you may be too late to do so now. It has been discontinued. PEOPLE reports that the product was taken off shelves. This ...

Have you ever wanted an out of body experience, sans meditation or drugs? You may find it with the Carolina Reaper Madness chip, Paqui chips' latest deadly creation. It's literally the hottest ...

If you're into watching influencers perform masochistic tasks for the #views, you may have stumbled across some poor souls attempting the "One Chip Challenge" from Paqui. The chip is peppered with ...

The challenge from Paqui involves eating a spicy chip containing Carolina Reaper and Naga Viper Peppers without drinking or eating anything else Sabrina Weiss is the Editorial Assistant of PEOPLE ...

Edgy branding helped make Paqui’s One Chip Challenge a TikTok craze—and a brand disaster The branding details that made Paqui's marketing strategy so effective are what now makes it look so ...

Harris Wolobah, a 10th grader from the city of Worcester, died Sept. 1, 2023, after eating the Paqui chip as part of the manufacturer's ''One Chip Challenge.'' An autopsy found Wolobah died after ...

Prior to its 2015 acquisition by SkinnyPop Popcorn parent Amplify Snack Brands, Paqui was a small, regional tortilla chip brand with better-for-you ingredients, bold flavor profiles and very little ...