How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...
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‘Why does the Duolingo version look better?’—fans burst out laughing as Duolingo recreates Lady Gaga’s ‘Mayhem’ album coverW ith her characteristic boldness and avant-garde flare, Lady Gaga's much-awaited album Mayhem was released. Gaga, who is ...
“Learn Korean or Else” humorously positions Duolingo mascot Duo the Owl as a “Squid Game” Pink Guard. The campaign includes video spots, an interactive game filter on TikTok and out-of ...
A lesson in how any business can stay agile using trends, marketing and technology. Duolingo has built its brand on more than just making language learning accessible—it’s also mastered the art of ...
Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...
As the weeks before my trip dissolved into days, I kept up my Duolingo streak, racking up badges and encouraging notifications from Duo, the brand's green owl mascot. Then came my flight — and ...
We're only a couple days away from the potential ban of the popular video sharing app TikTok from the U.S. We've seen content creators and content ...
Inspired by Duolingo’s owl mascot, Johnson Banks has created a bespoke feather-inspired typeface and illustration guide to unify communications for the brand Language-learning app Duolingo has been ...
Duolingo spends a lot of time and money on brand marketing, which has been paying off. Even people who don’t use the app are probably familiar with its lovably unhinged mascot, Duo the multilingual ...
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