Ice cream and hot dogs are two staples of the summer palate, so Oscar Mayer decided to put them both together to create an extremely unconventional treat: the "Ice Dog Sandwich." The beloved hot ...

and legacy of the Oscar Mayer brand.” In addition to a traditional hot dog, flavors on offer from the new lineup include Bratwurst and Italian sausage. The new products may contain less ...

Families turned their backs on their beloved hot dogs; category sales were in double digit decline. Oscar Mayer, once America's favorite hot dog, was in the dog house. They needed to rebuild families' ...