Transit advertising refers to an out-of-home (OOH) marketing strategy via a channel that consists of various modes of public transportation. Because millions of people commute to work daily, transit ...

A core strength of OOH is its ability to reach potential travelers when they’re more likely to consider taking a trip, with ...

Jithu Prasad, Founder and CEO of Advertalyst suggests that AI can help unlock more budgets for OOH, giving advertisers the ...

As an advertising channel ... hitting nearly $2bn when combined with Transit in Q1, according to the OAAA. In many ways, OOH is the perfect complement to a media buyer’s omnichannel spending ...

With an 18.8% rise in ad expenditure in the first quarter of 2024, transit OOH accounted for almost 16% of all US OOH ad spend, making it the fastest-growing OOH category, according to the Outdoor ...

The vision behind Wrap2Earn was straightforward: unlock the untapped potential of transit media in India by connecting vehicle owners with brands seeking broader visibility.

Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions ...

OOH is uniquely diverse, spanning billboards, transit ads, retail displays, and more. For true automation, a central platform must aggregate static and digital inventory worldwide – a massive ...

FPL Media, a trailblazer in Nigeria’s out-of-home (OOH) advertising industry, has once again demonstrated its leadership by securing the Outstanding Use of Transit in OOH Advertising Award at ...

As Australia’s leading transit advertising provider, GoTransit Media Group has set the standard in OOH innovation. With TransitIQ, GoTransit redefines what’s possible in transit advertising ...

but OOH advertising makes it just a little easier. Digital screens double as your city’s helper elves, showing real-time transit updates or event schedules alongside seasonal promotions.

In January, MARKETING-INTERACTIVE explored how Indonesia’s high-speed rail service, Whoosh, could become a prime hub for transit advertising ... Indonesia’s OOH advertising sector is ...