An interesting tracking system put in place by Proof of Performance (POP) has revealed that real estate ... locations of Delhi. FMCG accounted to four per cent of the advertising.

Real estate dominated the Delhi outdoor in the six months tracked ... Other sectors that contributed to the active outdoor advertising during the tracked six months were retail (seven per cent ...

This is enabling a greater variety of campaigns and attracting new advertisers to OOH.” It’s not just about finding the right real estate to place ads, but important to ensure you are using ...

New Delhi: 2024 was a year of mixed feelings for the OOH industry as the agencies turned a green leaf with their sustainable efforts, and brought in 3D billboards that created excitement on one ...

New Delhi: With the advent of the festive season, real estate companies are cranking up their marketing budgets, banking on a major sales surge. Take Jenika Ventures, for example—they've tripled ...

A billboard advertisement for real estate developer Orchard Piper has had a complaint against it upheld by the Ad Standards Community ... Upon investigation of the OOH campaign, the panel found ...

Agreeing with him, Vidal said that while FOOH, like social media mockups of OOH campaigns, has its appeal, at the end of the day, it’s just another ad on a screen. "The real power of OOH lies in ...

NEW DELHI: Highlighting how over one-third of the real estate advertisements examined by the self regulatory body for advertising industry were found misleading, a pan-India home buyers ...