And that is the intersection of business and design... where customer journey-mapping comes in to help you understand your audience and better tailor your strategy to their needs. At its core, ...

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

And that makes a thorough understanding of where people come from and where they go online very difficult to understand. Customer journey maps can’t fix all of these problems, but they do give ...

Focusing on customer advocacy can sometimes feel like herding cats rather than creating a perfect work of art, but it’s a ...

A customer journey map tells the story of the customer's experience ... depict the stages that customers go through when interacting with a company; from buying products online or in-store to ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve efficiency without compromising ...

A customer journey map tells the story of the customer's experience ... depict the stages that customers go through when interacting with a company; from buying products online or in-store to ...