On April 7, the Frito-Lay brand announced the arrival of Cheetos Pants, an amalgamation of fashion, function and fromage, ...

After growing up eating the iconic cheesy snack, the "Mamiii" singer-songwriter is working with Cheetos as the face of the brand's Deja tu Huella ("Leave Your Mark") campaign to award 500 Hispanic ...

The ‘Other Hand’ campaign is based on the fact that 99% of people eat Cheetos with their dominant hand. Chris Bellinger of D3 ...

Taken off the shelves in 2004 ... After 20 years of fans asking Cheetos to revive the flavor, the brand has responded in a huge way. This isn’t just a limited-time drop; Cheetos says this ...

Over the past decade, we’ve seen Cheetos and its Flamin’ Hot flavor brand pop up in some fun and unexpected places. There was the Spotted Cheetah pop-up NYC restaurant in 2017. The Hollywood ...

per the brand. It's worth mentioning Cheese Pizza Cheetos were first released in the early 2000s but were pulled off shelves sometime in 2005 or 2006 for unspecified reasons. The revived flavor ...

The new product was Cheetos Popcorn (two flavors), and popcorn was already its own kind of food. No longer a uniform puff or iconic sprig, the brand had to define Cheetos by its distinctive flavor. In ...

Why is This Work Relevant for Creative Strategy? For years Cheetos had spent its marketing efforts portraying itself as the "family fun" brand and downplaying the most distinctive, and divisive, ...

What does the team behind Cheetos think about the Cheetozard’s nearly six-figure sale? The snack brand’s official Instagram ... Nike uses the pose, which was based off a photo from the 1980s ...