For the first time in college football history, amateur players are able to legally put money in their pockets thanks to the innovative NIL rules introduced to the game in recent years. And while ...

Dr Pepper was one of the first major national brands to integrate current college athletes in its advertising when name, image and likeness rules changed in July 2021 when it featured DJ ...

As college athletics and the world of Name, Image, and Likeness (NIL) continue to evolve, many programs are scrambling to keep up with the changes. Landing elit ...

“NIL has surely brought more parity across college football, and that was apparent this past season,” said Butler, who started in the industry as an executive at Icon Source, an early NIL company.

However, in the four years since the beginning of NIL, the landscape of college football has changed drastically. The introduction of NIL has resulted in a lack of continuity on college teams.

College football personnel staffers and NIL collectives across the country are expending more and more resources to retain star talent on their rosters. Name, image, and likeness deals are ...

Until they eventually become part of the 98.4% of college football players who don’t make it to the NFL. Until those years of avoiding hard life truths, of making the road easier (tax-free NIL ...

BOCA RATON — Jerry Donner remembers a simpler time in college sports ... to that night's championship football game, to once again voice his concern about NIL. “All I’m saying?

University of Mississippi quarterback Jaxson Dart gave away a plane full of teddy bears as part of a partnership with NICHOLAS AIR.