For the first time in college football history, amateur players are able to legally put money in their pockets thanks to the innovative NIL rules introduced to the game in recent years. And while ...

As college athletics and the world of Name, Image, and Likeness (NIL) continue to evolve, many programs are scrambling to ...

Dr Pepper was one of the first major national brands to integrate current college athletes in its advertising when name, image and likeness rules changed in July 2021 when it featured DJ ...

College football personnel staffers and NIL collectives across the country are expending more and more resources to retain star talent on their rosters. Name, image, and likeness deals are ...

However, in the four years since the beginning of NIL, the landscape of college football has changed drastically. The introduction of NIL has resulted in a lack of continuity on college teams.

BOCA RATON — Jerry Donner remembers a simpler time in college sports ... to that night's championship football game, to once again voice his concern about NIL. “All I’m saying?

University of Mississippi quarterback Jaxson Dart gave away a plane full of teddy bears as part of a partnership with ...

Until they eventually become part of the 98.4% of college football players who don’t make it to the NFL. Until those years of avoiding hard life truths, of making the road easier (tax-free NIL ...