using the Nike app on your smartphone. Nike says that, according to industry research, over 60 percent of people wear the wrong size shoes. With Nike Fit, the company is hoping to solve that problem.

Nike will drop a reverse 'Neon' Air Max 95 based on designer Sergio Lozano's sketch through the MoMA Design Store.

the footwear sector’s first app designed to offer consumers the ability to reserve the shoes from their smartphones thanks to geo-targeting technology (see story). However, Nike is banking on ...