Nike is focusing on personalization in a freshly launched mobile application that combines content with rewards and boasts a feed specific to each user as well as a bevy of exclusive features. The new ...

the footwear sector’s first app designed to offer consumers the ability to reserve the shoes from their smartphones thanks to geo-targeting technology (see story). However, Nike is banking on ...

When Nike Adapt BB 'smart shoes ... achieve that via a self-lacing shoe, like in Back to the Future. The system used is called FitAdapt, and it involves an app, a motor and wires that draw ...