Country music and style have hit the mainstream. In New Zealand, that doesn't always mean big boots, belt buckles and hats.

Two farmers have been temporarily suspended as part of a New Zealand Merino Company investigation into allegations around animal welfare at some of its supplier's farms.

“We went in to test those two theories because as it turns out no-one has been able to directly measure them before,” study coauthor Duane Harland of agricultural research institute AgResearch in New ...

The New Zealand Merino Company (NZ Merino) says it will take some effort to boost confidence in its ethical wool certification, ZQ, after animal mistreatment claims. “There's not going to be a silver ...

Looking for the best merino wool T-shirts out there? Check out our favorite merino layers for hiking, biking, running, and ...

A chance encounter with a merino wool grower and a prototype fabric inspired Jeremy Moon to embark on a two-decade journey that came to fruition in 2018 with the sale of his Icebreaker outdoor ...