“It lowers the ABV of the drink ... vodka,” says Applbaum. “Why has no one done this before? It’s hiding in plain sight. For consumers, there’s a sense of pride when you’re an early adopter of ...

The launch comes as the niche alcohol segment surged 332% in 2024 with consumers turning away from beer in favor of ...

Absolut Vodka and Sprite has been available in the U.K. since last fall, but Americans are catching wind of the canned ...

I’ve had a long film career and this is a new challenge for me. Why vodka versus wine or tequila or a totally different product category? Look, I like to drink a good red wine, sometimes a top ...

Anheuser-Busch has introduced a new vodka tea brand named Skimmers. It is a non-carbonated iced tea that comes in four flavors - Original Tea, Half & Half, Peach Tea, and Lemonade.

Call him Ivan Drago or He-Man. Or even, a one-time Bond henchman in A View to a Kill. The point is, that Dolph Lundgren is a legend, and now he's on a mission to convert everybody to vodka drinkers.