Rockstar needs a little energy. Pepsico, which acquired the energy drink for $3.85 billion in 2020, is hoping refreshed branding will help the sluggish brand gain market share—and in a ...

Love is in the air this week with La Colombe’s Valentine’s launch, while Dr Pepper is launching a new permanent flavor. There ...

Get ready to say goodbye to a few Pepsi, Rockstar, and Mountain Dew flavors. Yes, after a year of exciting new drops from ...

Rockstar Energy has added a Zero Sugar Peach flavour to its portfolio. The move comes as shopper demand for energy drinks shows no signs of slowing, with stimulants now worth £1.8bn having grown by ...

The rocker has been sober for 42 years and recently launched an alcohol-free version of an old fashioned called Sex, Drugs, ...

In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary ...

But after recently becoming a new mom, I'm finding it even harder ... it had a lower amount than some of the other drinks, like Rockstar. Taste: Out of all the energy drinks, this one tasted ...