From partnering with local businesses to leveraging your social media presence, there are many ways entrepreneurs can attract the attention of potential customers.

Who you know matters when getting out the word about a new practice. Marketing Close to Home By Anita Dennis, a Journal contributing editor. EXECUTIVE SUMMARY WHEN STARTING A NEW FIRM, many ...

Marketing Strategy - Most SMB owners say customer acquisition was the biggest marketing challenge they faced in their first ...

In today's rapidly changing business landscape, companies are increasingly turning to fractional marketing experts for ...

Doing business online is nothing new, but a potential outbound sales ... As other industry experts have also noted, the best marketing isn’t about selling—it’s about adding value to the ...

The Economics, Business, and Accounting Department hired Neil Watson as an instructor of marketing. Chairman of Economics and ...

Airbnb is spending more on marketing and hiring as it prepares for the launch of new businesses in May to expand its revenue streams beyond home sharing. The San Francisco-based online marketplace ...

Philadelphia's 1SEO Digital Agency transforms legal marketing with compliant strategies that have boosted client acquisition ...

from new product launches and restaurant reviews to real estate listings, experts say. They are also part of what’s becoming a big business. In fact, the influencer marketing market was expected ...