With its most popular shows getting axed left right and centre, subscriber loyalty has taken a significant hit, and it seems now more than ever Netflix's branding strategy needs a serious switch ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

Look at “The Clubhouse” as a savvy brand relaunch, with the Red Sox enlisting Netflix to help reintroduce ... The Red Sox are having a bit of an identity crisis at the moment.