Almost 2 billion people worldwide are said to own a mobile phone. So it is no surprise that mobile advertising continues to be the fastest-growing sector of the advertising industry. Sources say ...

This headline was run recently by a wide range of industry publications. It refers to a study about advertising on mobile phones that was recently carried out in association with a leading wireless ...

The specifics of the theory that your phone is eavesdropping probably aren’t true, but the paranoia is justified.

Mobile advertisements have evolved into a significant revenue stream, enabling developers to reach larger audiences. However, ...

T-Mobile reached a $600 million deal to acquire Vistar Media, a leading provider of solutions for digital out-of-home (DOOH) ...

Debate about how new media will impact on advertising in the medium- to long-term future has focused extensively on the new technological capabilities that enable consumers to avoid advertising (e.g., ...