And it goes against the recent trend of minimalist logos with little-to-no identity. Pepsi unveiled a new logo on Tuesday, which appears to take inspiration from its 1990s design amid a surging ...

Deliveroo has become the latest company to scrap its complicated logo in favour of a flat design, launching a pared-back rebrand by London agency DesignStudio (+ slideshow). While the old logo ...

The new design simplifies the golden tennis ... the shape of a tennis ball in flight. The old US Open logo (right) compared to its minimal update A red streak was stripped away in favour of ...

Throughout Nike’s history, some of their most landmark models have let the shoe’s design speak ... a conversation about minimal sneaker branding without it. With a logo hidden on the medial ...

Dynamic design involves logos that are not static but can instead ... and combined with the minimalist approach, hyper-lettertypes are a shoo-in for a new popular trend. Hyper-lettertypes are ...

The new logo will also accompany a brand-wide refresh for Intel, with a more minimalist design for everything from Intel’s Xeon servers to its Optane memory chips. While the new logo is a fresh ...

Hyper-literal metaphor used to be the cardinal rule of icon design ... face on the Snapchat logo, the unabashed camera-ness of the Instagram icon---in favor of more minimal styles.

Outside of these expenditures, however, startup costs can be minimal — as are the ongoing ... The better-known you become for your incredible design work and logos that perfectly describe ...