Interview with Jordan Brand executives about the development of "40 Years of Greatness" campaign and the company's plans for ...

Nike wasn’t the first shoe company to create partnerships with athletes, but they’ve done it better than anyone. The ...

The spot stars Michael Jordan, Travis Scott and DJ Khalid and is set to the tune of Queen’s Another One Bites the Dust.

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

JALEN HURTS – Michael Jordan’s legacy transcends basketball—it’s woven into sports, music, fashion, and pop culture like no other athlete’s influence. To celebrate 40 years of Air Jordan dominance, ...

Nike is dropping multiple hyped Jordan 1s in February, but is the sneaker losing its appeal? We break down whether too many releases are killing the hype.

At one point during the 2024 NFL season, Jalen Hurts was fined for wearing different-colored cleats during a single game, and ...

As part of a global campaign to celebrate the 40th anniversary of the Air Jordan 1 and the NBA controversy that propelled the ...

The 2025 AJ1 High OG “black toe” is set to launch on Saturday 15 February, the day after the drop of the AJ1 High '85 “banned ...