That deal, for that player, Lionel Messi, proved to be a bargain for Adidas. Now ... And Yamal is the poster boy. There's a real authenticity to his tale. Yamal grew up less than a 15-minute ...

This brace of amusing ads for the sports brand provides an insight into the off-pitch life of footie star Lionel Messi, including a fascinating glimpse into things he likes to wash in his front yard.

The meeting began with one of the Adidas representatives flipping open a laptop and projecting a video onto a big screen. Advertisement And there was Messi, the greatest player of all time.

Then, in anticipation of the Big Game in New Orleans, adidas gathered several of its top athletes at its Brand Hub located in the French Quarter. Lionel Messi pulled up to Super Bowl LIX in an ...