3. Quantify soft and hard benefits. While some outcomes are difficult to measure, many can be linked to business performance, such as increased efficiency, improved customer satisfaction or cost ...

In an increasingly data-driven world, measuring and monitoring business performance isn’t just helpful – it’s critical to your law firm’s success.

The challenge is measuring Marketing's value and performance ... When your metrics link marketing performance to business outcomes, you shift the conversation to what truly matters.

Ebrahim, Alnoor, and V. Kasturi Rangan. "The Limits of Nonprofit Impact: A Contingency Framework for Measuring Social Performance." Harvard Business School Working Paper, No. 10-099, May 2010.

Ebrahim, Alnoor, and V. Kasturi Rangan. "What Impact? A Framework for Measuring the Scale & Scope of Social Performance." California Management Review 56, no. 3 (Spring 2014): 118–141.