A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll boxes. Toy giant Mattel has manufactured merch for “Wicked,” the upcoming movie adaptation of the beloved Broadway play, including two dolls based on protagonists Glinda and Elphaba.

The collectible dolls for the upcoming film listed the wrong website on their packaging—directing consumers to an adult film site.

Mattel has confirmed reports that its official Wicked movie doll packaging includes a link to a porn site after images of the products went viral on social media. Images of the toys, released to coincide with this month’s launch of the Wicked movie starring Ariana Grande and Cynthia Erivo,