The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...
The company told ‘Fast Company’ that its recent packaging misprint, which included a URL that mistakenly led to a porn site, ...
Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.
Chu, reportedly cost $145 million. Its marketing campaign featured collaborations with multiple brands outside of Mattel, including Stanley, Crocs, and H&M. No one directly attached to the film has ...
Spread the loveMattel, the toy giant behind beloved brands like Barbie and Hot Wheels, is facing a rather embarrassing ...
Sources say Mattel is responsible for the mistake. By Sunday afternoon, the dolls were no longer available for sale at Target ...
A villain has returned as Mattel has unveiled their latest Creations Exclusive release with the Masters of the Universe Origins Geldor ...
Mattel's packaging for its 'Wicked' movie doll certainly lives up to the name—just not in the most enchanting way.
Josh Silverman, executive VP and chief franchise officer at Mattel, took part in a keynote conversation with TV Kids’ Anna Carugati at MIPJunior, discussing the toy giant’s evolution into an IP-driven ...
Mattel's packaging for its "Wicked" movie doll lives up to its name, but not in a good way. The toy manufacturer is apologizing after mistakenly including a web address for a pornographic site on ...