More businesses are incorporating AI into their marketing strategies to reduce costs and reach potential customers more precisely and efficiently. Below are some of the latest practices that ...

Learn More: What Is a Holistic Marketing Strategy? What type of companies use market segmentation? Market segmentation is the practice of dividing consumers into groups based on shared needs ...

Decisions pending in deceptive-marketing suits against nicotine products could soon forge a path for related litigation.

Text messages can be annoying when you’re getting bombarded with them faster than you can unsubscribe. On the other hand ...

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

Here are a few best-practices for using GA4 and examples of how the platform will assist marketing teams. Start off by checking the data for consistency between UA and GA4 to ensure the data is ...

The City of Baltimore is suing the two largest online sports betting platforms in Maryland, accusing the companies of a ...

For many attorneys, marketing carries an unshakable association with desperation. “Good lawyers don’t need to advertise,” goes the thinking. “The ...

A federal judge has ordered Johnson & Johnson’s Janssen unit to pay $1.64 billion for illegally promoting HIV drugs Prezista ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...