The new features are aimed at empowering advertisers with innovative tools that can help them drive meaningful campaigns ...

It explains, in part, the last decade’s surge towards performance-based marketing ... funnel activities with longer-term brand building – upper-funnel activity – that companies can see sustained ...

Harker Bos Group has created a resource to help radio sales teams position the medium's versatility in the full marketing ...

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting them into customers is now a multi-faceted process ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Lifecycle marketing does. Here are the differences. A. The lifecycle marketing model has no closed walls The lifecycle model breaks down the walls of the sales funnel and opens up the buyer's journey ...

Examines the rise of short-form video, including how it drives reach, attention and amplifies other channels in the media mix. Planning for optimal frequency ... we were able to support key marketing ...