How do you fix the ineffective spending? Full-funnel marketing solutions can yield a much higher ROI than single-channel approaches because they meet users where they are in their journey.

It explains, in part, the last decade’s surge towards performance-based marketing ... funnel activities with longer-term brand building – upper-funnel activity – that companies can see sustained ...

Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.

You should widen the waistline of the audience funnel, paying more attention to the engaged middle than the fly-by traffic at top. Build a smart strategy for the full funnel by making ... To borrow ...

Examines the rise of short-form video, including how it drives reach, attention and amplifies other channels in the media mix. Planning for optimal frequency ... we were able to support key marketing ...