Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

The idea to start a small business is very attractive to many, but one thing that holds people is financial resources.

In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...

Having great ideas to market your business is helpful, but they won’t do you much good if you can’t integrate them into a structured marketing plan. A plan will help you track your results and ...

Here's how to identify million-dollar ideas in your feed, validate them quickly, and launch them before someone else does.

According to the latest data from Statista, AI market valuation came out to over $184 billion in 2024 - a meaningful increase ...

An uncertain landscape doesn’t have to derail your brand’s growth. By leveraging marketing campaigns to deliver empathetic, ...

Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.