Successful CDP adoption. Clear use cases, technical assessments and external expertise are key to making sure CDPs drive tangible results for marketing teams. Customer data platforms (CDPs ...

If your IT team is busy fixing font sizes or tweaking images on a web page ... to pull and activate your own data? A CDP should make your marketing team’s lives easier, not more complicated.

That's where the CDP approach comes in. The primary purpose of a CDP is to create a unified, centralized view of customer data that can be accessed and used by marketing, sales, customer service, and ...

Press Release Uniphore, a global leader in enterprise AI, today at the Gartner Marketing Symposium/Xpo unveiled Marketing Agents, a first-for-enterprise suite of AI agents designed to accelerate how ...

Advanced algorithms analyze the information, extracting valuable insights and patterns. Utilizing those insights, the CDP allows businesses to tailor marketing and communication strategies for ...

This data can come from your website, mobile app, email marketing campaigns, social media, or even in-store purchases. The magic of a CDP lies in its ability to combine all these touchpoints into ...

Hightouch’s business previously revolved around its “Composable CDP,” a type of customer data platform that ... that uses an artificial intelligence agent to send personalized marketing materials to ...

BOSTON--(BUSINESS WIRE)--Klaviyo, a marketing automation and customer data platform that drives revenue growth for businesses of all sizes, today announced the Klaviyo Customer Data Platform (CDP).

NEW YORK, March 27, 2025 /PRNewswire/ -- Chord Commerce, the smarter Customer Data Platform (CDP) built for commerce, has raised $5.5M to expand its AI-powered data and marketing platform.

teamed up to provide what they say will be a rich CDP service for shoppers. Automotive industry technology company Force Marketing also launched its Audience IQ customer data platform in the same ...

COMPANY NEWS: n3 Hub, the leader in marketing operations and data analytics, today announced the launch of CDP-as-a-Service. The new offering will allow marketing and advertising agencies t ...