Indians’ love for spices manifests itself in a thriving branded spice industry worth over US$80bn. Maggi, as a cooking brand, wanted a share of the Indian spice pie and... We’re long-term subscribers ...

First, make the magic sauce! Sauté onions & garlic in butter until fragrant ... Now, cook atta noodles with the sauce & Maggi masala. Add water to adjust consistency.

and increased volume in Maggi noodles and Maggi Masala-ae-Magic. Over the past eight years, Nestlé has introduced more than 140 products in India and plans to invest Rs 7,500 crore between 2020 ...