Do not let design distract consumers, in the event your logo is too difficult to decipher or too dubious to describe. In comparison, the right logo can inspire loyalty and instill a love for ...

By Aileen Kwun Logos carry a peculiar, almost paradoxical burden of both inspiring loyalty and conveying novelty. A good design stands the test of time, while maintaining the allure of the new ...

Though the new logo happened before she ... drives new customers and builds stronger loyalty with its existing customers. “To become an iconic brand, design must be at the center,” Makinson ...