‘The finest raw materials are perfumes in their own right,’ says Jacques Cavallier Belletrud, master perfumer for Louis Vuitton and the mind behind the brand’s latest fragrance, Pur Oud. The perfume ...

Louis Vuitton's perfume has also received a touch of Murakami's magic, with the Superflat Garden and Superflat Panda art featuring on two of its fragrance bottles. For the most dedicated Louis ...

The younger Cavallier-Belletrud is a perfumer at Louis Vuitton, trained by her father. The fragrance was crafted at the Louis Vuitton atelier at Les Fontaines Parfumees in Grasse, France.