Luxury is hitting the fast lane in a major way. Louis Vuitton, the iconic fashion house beloved for its monogrammed masterpieces, just announced a groundbreaking 10-year partnership with Formula 1®, marking one of the most significant fashion-meets-motorsport collaborations in recent history.

The French fashion house has inked a 10-year partnership with the racing juggernaut Formula 1, becoming an official partner of the motorsport and the Title Partner of the Formula 1 Louis Vuitton Australian Grand Prix 2025.

Kicking off the historic 10-year partnership as the Title Partner of the F1 Louis Vuitton Australian Grand Prix 2025.

In 2025, the Formula 1 season will go lights out at the Louis Vuitton Australian Grand Prix, with the iconic label named as the title partner for the year’s first race.

If you thought Formula 1 fashion was good before, today's news is proof that the pinnacle of motorsport's sartorial endeavors are only just getting started. Nearly four years after Louis Vuitton first entered the world of motorsport when it debuted a Trophy Trunk for the Monaco Grand Prix in 2021,

This comes as part of an overall, wider tie-up between F1 and LVMH, which was announced in early October and runs through 2034. Louis Vuitton has also become an official F1 partne