The truth is that often potential buyers need trust and the right timing before they commit to making a purchase. And that is ...

Businesses invest billions in marketing automation, and many assume that Automated Lead Nurturing (ALN) is a proven driver of ...

Lead nurturing is about playing the long game, so don't let potential buyers without an immediate need slip through the cracks.

Ashley Harwood began her real estate career in 2013 and built a six-figure business as a solo agent before launching Move Over Extroverts, her coaching company for introverted agents, in 2018.

A good customer relationship management (CRM) system is critical in helping you get all the value possible from your investment in lead nurture and marketing automation. That said, if you have only ...

Automation has transformed the way we approach lead generation, allowing us to work smarter, not harder. With the global ...

You need to build and cultivate relationships—and you do that via nurturing. Fully 96% of visitors who arrive on a website aren't yet ready to buy. So it's no surprise that companies that prioritize ...