LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first professional male athlete to have a Ken doll modeled in his likeness.

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll. Mattel Inc. unveiled the LeBron Ken doll on Wednesday to kick off the toy manufacturer’s “Kenbassador” series. Last year, nine female athlete Barbies, including tennis star Venus Williams, were introduced.

Toy manufacturer Mattel's “Kenbassador” series kicks off in style and is part of the 65-year-old Barbie brand’s continued push to diversify its dolls. View on euronews