Lay’s Do Us a Flavor contest is here. The snack brand asked fans to submit their wackiest and most delicious chip flavor ideas in October 2024, seven years after they had last held the competition.

It’s crunch time for potato chip enthusiasts! Lay’s potato chips, the brand that’s likely left a delicious salty dusting on your fingers at tailgates or during picnics, has an important ask ...

As a leader in flavor and innovation, only Lay's can turn a great idea from our fans into a delicious potato chip in record time.' The contest was open to all US residents who were 18 or older.

What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country.

Lay's has selected its finalists for its 2025 "Do Us a Flavor" contest. The three new potato chip flavors will hit shelves for fans to try and vote for the winner. We’re four months into 2025 and ...