Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026. Last year, Mattel released Barbie dolls in the likeness of several female athletes, including Venus Williams, Rebeca Andrade and Kristi Yamaguchi.

The LeBron doll is incredibly detailed -- featuring the four-time NBA champ's signature facial hair, a custom letterman jacket, crossbody bag, shades, Beats headphones, gold watch and merch for his LeBron James Family Foundation.