PepsiCo just launched a new line of sparkling water, bubly, with zero-calories ... company’s response to the cult-favorite seltzer LaCroix—and bubly is all dressed up for the part.

LaCroix was founded in 1981 and is regarded as one of the top American Sparkling water brands. The company was born in La Crosse, Wisconsin, and has paid tribute to its origins by using 'La' from ...