The South Korea-born treatment isn’t as startling as it sounds; it involves injecting Rejuran, fragments of DNA sourced from ...

Slugging is a beauty trend that hails from Korean beauty wherein an occlusive layer (such as petroleum jelly) is applied ...

As someone whose family regularly sent care packages from South Korea growing up filled with sheet masks and snail cream, I know a lot about K-beauty. For me, it was never a viral trend but a ...