LeBron James, one of the greatest basketball players in history, earned himself the nickname “King James.” But Rajiv Joseph’s ...
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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"It's actually pretty simple: They already designed prototypes of LeBron's first shoe, and that chess move eventually made "The King" commit ... "Reebok had drawings of its LeBron James shoe ...
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