Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.

A'ja Wilson surprised Texas women's basketball with a visit when they got her signature A'One shoes before Final Four matchup ...

Shay Holle didn't expect to meet A'ja Wilson when Texas women's basketball ... Texas gets a lot of Longhorns alum Kevin Durant's signature shoes, but Holle loves being able to wear the shoe ...

And women are getting in on the action with A’ja Wilson, Sabrina Ionescu and Caitlin Clark picking up with Nike where Diana Taurasi left off. Kevin Durant will miss Phoenix Suns season finale ...