Wrong. Following the movie's release, demand was instantaneous and rabid. And from 1978 to 1985, Kenner wound up selling more than 300 million "Star Wars" toys.

Mark your calendars for 'The Nostalgia Awakens' exhibition at The National Museum of Toys and Miniatures in Kansas City! From ...

One of the rarest “Star Wars” toys in existence sold for $84,370 Wednesday night at Hake’s Auctions. The 1978 Kenner Star Wars Luke Skywalker toy is known as the “Double-Telescoping” variant, which ...