The "Kid in You" campaign developed for Kellogg's Frosted Mini-Wheats by the Leo Burnett Agency in 1984 proved to be a brilliant response to demographic challenges facing the breakfast cereal industry ...
Frosted Mini-Wheats, and Kashi brands. The company was formerly known as North America Cereal Co. and changed its name to WK Kellogg Co in March 2023. The company was founded in 1894 and is ...
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